Website Redesign Process Website redesigns at the University of San Diego take into account a completely new navigation structure (i.e. Thats not on their mind right now. To optimize your mobile site, you need to audit first. Complex revamp is a time- and resource-consuming process, but if you do it regularly and properly, it'll help your business ensure higher customer satisfaction, automate sales and retain clients. WebFX 1995-2022 | Celebrating 25+ Years of Digital Marketing Excellence, Call Toll Free: Even though everything must now be visually appealing and eye-catching, you must recognize a website's functionality. Follow these six steps for a more efficient and successful website redesign. Which could have been added on your own in about 5 minutes. that are involved during the redesign process. Share with us the steps you are taking. . efficient and successful website redesign, Top 7 Lead Generation Strategies for 2022, Digital Marketing Trends Im Most Excited About in 2022. Companies go for a website redesign for many reasons. Poor UX hurts SEO, and similarly, spammy SEO practices can ruin your user experience. Let's check out the stages of the UX website redesign together. Why this is important:persona information helps you paint a clear picture ofwhoyou are redesigning for, and keep their needs and motivations in mind as you make redesign decisions. But we didn't just do the redesign and then launch it. The plan for website redesigning aims to enhance the user experience via enhanced site navigation, revised information, and a more visually captivating design. Since youre here, youre probably going through a website redesign or are at least considering one. Well work with you to help you create a website that drives traffic and results, and we wont leave any stone unturned when it comes to creating your dream design. As the project manager for our experimentation process, I love how the functionality of VWO allows us to get up and going quickly but also gives us the flexibility to be more complex with our testing. The major roadblock for Google crawlers to find your website is when it has graphics without alternative text; it has poorly used HTML tags; and irrelevant keywords. This prototype is driven by insights from user testing. QA, SEO & Training: Handoff 10. But if you dont have enough traffic or an A/B testing tool set up, there are other ways to test the effectiveness of a few website designs; for example, you can consider runningmoderated usability testingsessions, both in-person and remotely, where you show your new page(s) to real people, get them to interact with it, and ask questions about their experience and any obstacles theyre encountering. You can learn how to setup, install and interpret the data with this guide to Google Analytics. Be relevant: Apple stayed relevant and contemporary as their brand has always been about humanizing technology. Thats why its in your best interest to hire a website redesign company that can take care of the process for you. A "website redesign" is defined as the process of revamping your site. But we also changed everything thatwasworking, and we didnt pay enough attention to the differencebetween the two. As a website owner, it is natural for you to expect your visitors to process your web page, get the point, and move ahead in the funnel. List your ideas, discuss within the team and outside, if possible, and start to test them for your hypotheses, which could be to go for a responsive design or an adaptive design, before churning them out to the design team. SEO determines how easily and quickly your customer finds your website. Quantitative research through UX reports, heat maps, session recordings, and testing focusing prospects behavior also supplement the essential insights for both content and SEO. While revisiting your existing site redesign, start with an interface inventory, which is nothing but a comprehensive collection of the bits and pieces, say typography, content (text, images, logos), and fonts that make up your interface. When you determine your goals, itll help you create a concrete plan for your website design, since your goals determine site elements, functionality, and more. Which sources/mediums drive the most converting traffic to the site? UX Design: Blueprinting 4. The functionality of your website, such as intuitive and easy navigation and well-placed CTA buttons with a succinct copy, should always take precedence over the visual appeal. (And How to Do It), Should I Redesign My Website? Lyyti.com is a Finland-based software company that specializes in providing SaaS-based event management solutions. ), 5 Simple and Successful Web Design Tips for Auto Parts Retailers, Medical Website Design from an Award Winning Agency, Top 10 Effective Web Design Tips for Auto Service Centers, Web Design for Renewable Energy: Tips for a Site That Shines, Youve redesigned it within the last two to three years, You saw an increase in traffic, leads, and conversions after your previous redesign, Youre happy with how your website performs, You havent redesigned your website in the last five years, The functionality is out of date or doesnt work, Youre dissatisfied with traffic, leads, and sales, Places where you need to update your logo. Clearer articulation of their USP in the context of weddings will encourage more people to place orders or at least submit the inquiry form. With so many users accessing your website from a smartphone, its more important than ever that your website is mobile responsive. '; But essentially at the end of this step-by-step plan, you are guaranteed to get a website youll love! All the functionalities of the website are tested, and the content management system elements such as eCommerce shopping carts and forms are also made operational during this phase. The first thing to . Sitemaps: You can derive a flow that shows the structure and the relationships of the site. It is modernization, after which an existing website becomes in demand by a target audience and meets the company's needs. A website redesign is a more full process to create a new website built on a fresh, more modern codebase addressing both existing (technical) issues, as well as improving upon the overall strategy of your existing site. e. Endurance: It is not easy to have everyone on board for a project which is not already on the roadmap. Not only will it take the stress off your shoulders, but you can be certain that the job will be done right. A clear brand voice impacts different stages of your users experience with your product, and it must be reflected in your sales collateral, social channels, and even customer support. In our experience, identifying your most valuable pages is one of the most overlooked parts of a website redesign. For example, if you sell clothing for men, women, and children, you might design a few general pages about each category. VWO has been so helpful in our optimization efforts. It is better to do so in the design phase as it would be resource exhaustive to tweak designs in the development phase. Subsequent rounds of review and testing tend to offer both generative and evaluative feedback to refine your design. For example: if customers get on your top landing page and the only thing theyre interested in is a store locator, the best thing you can do is to give them that. A lot can change in five years, including what users expect from a website. Here's artic.edu as it appeared in 1997 through the last major redesign in 2008. Learn more about our recently launched LA Softwash Website Redesign project and how BlakSheep Creative is helping bring their business to new heights! We broke our website redesign process down into three steps: Reimagine Be it newsletters and brochures, social media posts, or 404 pages, the website is perhaps one of the most crucial touchpoints where you get to play with a lot of words to let your brands personality shine through. If yes then it is the right time to connect with an expert web development company in Delhi. Identify Website Templates to Redesign 7. This guide is here to help you carry out a successful redesign. The website redesign process has many steps, but here are some of the main steps to embark on: Strategy and Data Collection Research and Competitive Analysis Wireframe It Determine Budget and Timing Build It Out Fine Tuning Launch Time Make Long Term Plans Celebrate and Test Let's go over each of these steps in more detail. Hiring external talentgives you access to the expertise you dont have on your team, however, they wont have a deep understanding of your business in the same way your current team does. If you find such errors, put on your hazmat suit and clean everything fast. 5 Personalization Best Practices to Assist Your Website Redesign Process 1: Prepare Your Users for the Redesign. In this framework, website visitors may be coming to your site because they, Are curious to know something about your brand or products, Want to get in touch with you (e.g. Depending on the business tasks, website redesign strategy may include: For example, compare heat maps of your older website pages vs. new ones to see whether new design elements are attracting a users attention differently, or add a permanent on-page poll to your site and determine whether a users reason for visiting your site changes over time. Your logo and branding should always match your website since you can easily confuse visitors if they dont match. The removal of the Download PDF Party Planner button further boosted the submission of inquiry forms by 36.9% with a 99.99% statistical significance. When you do have a clear goal, itll be much easier to craft a website that allows you to reach it. Testing opportunities are endless and it has allowed us to easily identify, set up, and run multiple tests at a time. Ensuring intuitive design and placement of CTA(s) on your website: CTAs must be effective, have contrasting colors so that they stand out. KPIs can help to achieve business goals by: A website redesign is a huge project irrespective of your organizations size, especially if you want to do it effectively. Do you plan to have any referrals to attract and persuade them? Find out what's working and what can be improved 4. Wireframing and prototyping are essential for creating web pages and apps and the information architecture that must be taken care of through menus, breadcrumbs, and links on your website. You must not end this exercise until you are down to specific page titles. Once you reach there, you have reached the maximum level of detail. Here's a glimpse into our process: 1. The transition from an iPod to an iPhone is an excellent example of Apples focused vision. For example, the onboarding flow on your website should be innovative and optimized for your website redesign. Apart from that, check the Google Webmaster Tools to understand whether there are any broken links or crawl errors, which can be extremely toxic for your ecosystem. Similarly, McDonalds and Wendys project themselves as innovative leaders or low-cost providers with their inexpensive quick bites. Which pages get the highest traffic share? If you dont have a mobile responsive site, its time to start taking the first website redesign steps. Ensure that communication between the developers and the design team is robust while making any changes. For a successfulredesign strategy, its good practice to focus on small changes, one at a time. Create a roadmap with your agencys help around the entire redesign project so that you can track the progress across different stages. To get insight into this, consult with an established web development company. Why? Whatever your goals are youll need to be perfectly clear in order to create a website redesign strategy that meets your expectations. What specific, measurable customer need isnt being met by the current website? Why this is important:a handful of landing pages likely form the bulk of your traffic and conversions. Contrary to popular belief, redesigning your website is a structured and logical process that involves more than swapping out a few images here and there. Youll need to keep track of what your customers want and needafter all, theyre the people youre designing the website for. A website redesign using modern tools can improve traffic and conversion rates. Content Gathering: Shopping & Packing 5. We promised that, with a newly redesigned website, wed increase the number of demos they could book with potential customers. Website redesigning involves a detailed process of revamping or a high-level overhaul to improve user experienceall intended to increase sales and conversion. We've mailed you the guide, please check your inbox. For this, companies should create a consistent personality and elicit a positive response from their audience. Knowing what your most valuable pages are and whos reaching them (and why) is a solid starting point for a website redesignbut its not enough for asuccessfulone. Users come to a website with an intent. Others invest in a website redesign as part of a larger rebranding initiative. User experience plays a role in your search engine ranking, which is extremely important to achieve improved site traffic. Given the designs tested, the center and upper left of the page had more immediate prominence. Besides, it is also about developing visual elements that would communicate your brand consistently across all your marketing materials. Lets make it clear up-front that you should never copy your competitors designs. Those are the ones to get started from. '; Research and discovery is also included at the beginning of every project so that key stakeholders (such as prospective students and their parents) can provide feedback on . with those you get from specializedbehavior analytics software. At the end of the day, whether you call what youre doing a redesign or a refresh is far less important than HOW you go about it in the first place. Revenue-related metrics tie back to the point of your redesign: to create a site that your target customers loveand therefore, purchase from. We are reaching out to schedule meetings with site owners and content managers to work cooperatively to prepare their sites to go live. You simply take one of your new elements and test the impact on your sites goal in comparison to the current site. If you dont leverage this information, you may as well start crossing your fingers right nowbecause I can guarantee that something is going to go wrong. Web Development: Building 8. Awesome! When such practices are paired with other user-centered design techniques, an evolved process can take you a long way in your redesigning projects. So for each one of the problems, Dropbox coined a corresponding solution that provided a clear description of the success: c. Belief: It is crucial to give people a clear picture of how you plan to solve their problems. Theyd often been dealing with outdated designs and unoptimized pages for a while and were looking for a drastic change. Defining expiration: Similar to goals, KPIs are also time-based. Create New Content. With a massive hike in mobile searches, you cant sit back with your website without making it mobile responsive. The website redesign team continues to review the overall site to identify needs for modifications. Please share this post with your network, to ensure that they are covered on their next website redesign. Get the Guide. On which stage does our audience drop off from the site? There are four components that you need to analyze thoroughly: Usability Content SEO Conversion Usability Here are 6 things you need to know when approaching, and then going through, a website redesign: What your websites most valuable pages are, How your team/business will be impacted by the redesign, How to measure success with Key Performance Indicators (KPIs). By implementing smaller changes, you can measure their effects (withA/B tests, for example) and swiftly roll back any unwanted changes. For instance, Siemens reinvented their brand as they knew it needed to be perceived as innovative as their products and services. With MVPs, you can prove impact quickly and get more resources. The whole process was very easy! What are Best Practices and Why are They Important? popular beauty and cosmetics mobile website among the four brands in the study has the best user experience, users were asked questions around: Once the challenges are understood, it is time to bring everyone on the same pagea shared vision. How to do it Google Analytics (or any other traditional analytics tool you use on your site) is your best ally. Usability testing, which puts research to work, is also a part of the redesign phase. So dont try to force them to buysimply give them the information they want. How long does it take to redesign a website? Not only that, but it can even help to convert them if you do everything right. A faulty webform, a bad CTA, or a poor adaptive mobile design could be some of the factors. How to manage a website redesign project - the first step The entire redesign process should be carefully thought out and meticulously planned. Rather than doing the usual company-wide grand unveiling of the redesigned website once its all done, consider getting people involved earlier on in the process. With US visitors as the audience, the campaign was run for close to a month before the variation outperformed the original. Be simple: Simplicity is the ultimate sophistication, is what Apples first-ever marketing brochure headline read, back in 1977. Not only is it important to users that your site is mobile responsive, but in July 2019, Google stated that they started using mobile-first indexing. Receive proposals from top web design agencies. The process of turning your old website into a new (improved) one is website redesign. Although you cant blame low site traffic completely on a websites design, it definitely affects the metric. It helps the company stand out among a pool of competitors. Check out this guide for all the information you need to redesign your website. Define valueYou have to connect potential traffic to a metric that reflects revenue/business impact. Before making any changes to the website, the team decided to test the following hypotheses: The Majestic Wines team could have used multivariate testing. A/B testing is often a good solution, especially if you have enough traffic to get statistically significant results. From the coding aspect, zeroing in on the content management system, coding language, etc., would become crucial. It will take you just eight minutes to read this article, and you will know much about the UX redesign process! There are many good reasons to redesign a website, whether to switch to a different Content Management System (CMS), make your site responsive and mobile friendly, improve the SEO beyond the limitations of your existing site or for the actual web redesign itself - to improve the visual appearance of your site. The UX redesign process is a complex work aimed not only at changing the website design. A few years back,research from Googleshowed four main intent types that drive people to a website: I want to know, I want to go, I want to do, and I want to buy. When redesigning a website is a part of a broader strategic decision, teams often work backward from the day of launch and build in small increments to figure out what can be achieved inside the mission window. When you start thinking about a redesign (or refresh), there are some questions about your existing website and customers you MUST be able to answer: What are your most valuable pages right now? With a website revamp, extra care should be paid to the history and performance of the existing website so that the new version can improve on all aspects where the old design fell short. After your redesign is complete, you should continue to test and implement changes. Ask yourself these questions: Answering these questions helps you gain inspiration for your own site and what elements youd like to include. Since it requires a number of resources and is a time-consuming process, a lot of contemplation and internal discussions should go into it. It can include changing the look and feel of your website. Web designers do offer domain name registration and web hosting services too. 6. To help your website redesign go smoothly, we'll go over the 10 steps you need to help minimize negative SEO impact and improve the signals you're sending to search engines. In the case of new feature products to be added in the redesign process, SEO also examines targeted syntax queries with the new feature. For example, if your navigation bar doesnt take users to relevant pages, or the links dont work, its a great time to get started on some website redesign steps. Lets understand this with the below: a. Before we jump into the website redesign process, its important to determine if your website needs a redesign in the first place. You must know what is wrong with your existing website. After conducting all the research and ideation meetups, a website is created in the development phase. How to do it use the samebehavior analytics and feedback toolsyou used throughout the drivers/barriers/hooks research phase. Your homepage must ensure that the information your prospect is looking for is easily found. We refer to our strategy process as a " Website Blueprint ." In this pre-execution phase, we aim to discover as much about you as a company and your goals for your website as we possibly can. After all, why fix something thats not broken? The Website Redesign Process - How to Redesign Like a Pro Pt.5 Table of Contents [ hide] Put together mood board Benefits of creating a mood board Questions to ask 7 Tips for creating a mood board Create mockups and prototypes Deliver all assets Test, test, test Closing thoughts on website redesign Do you want to level up your redesign process? For example, if you own an eCommerce store, your users are likely to have a product in mind they came looking for at your site. Knowledge Base, You should be able to make necessary tweaks, Google Ads to identify low-performing landing pages, website overhaul can take anywhere from 3-12 months, Accommodate for new or amended products and services. In most of the cases, the largest content group will be your blog. For example, Starbucks positions itself as a source of quality coffee and beverages, while Tesla and Audi have established themselves in the market as luxury status symbols. Lets look at the steps to build a successful website redesign strategy: Analyze what you want from your new site, which will help you centralize your efforts and determine whether you need a redesign. A great website redesign tends to boost revenue, lower bounce rates, and improve user experience (UX). The Website Redesign Process Let me now pull back the curtain and show you the website redesign process the pros use: Step 1: PREP Take inventory. Kickoff Research: Planning 2. The Majestic Wine team knew that it could improve conversions by optimizing their online store. Redesign while keeping improvement in mind: youre not risking conversions with the changes you make, so you can afford to be more experimental than in the previous two categories. You have to find your own inspiration to make a change. Two different variations of the pricing page were created and served evenly to visitors. Website redesign is a continuous process if your online business is dynamic and follows current trend. Its important to evaluate your current website pages to determine whether the content on the page should be kept, updated or discarded. localizedErrMap['email'] = 'Please enter your email address in name@email.com format. Goal of your website deep dive: When everything is said and done, at the end of step one, you should have an idea of pages that need help in the design department, where your branding needs an update, and what you want to update in terms of functionality. Establish your dedicated team or reach out to a UX design agency 2. The redesigned content should be user-focused and contain concise messaging that helps your users to take the desired action. What Is Website Redesign? The VWO support team is amazing, Get in touch with us for a personalized tour of VWO, We understand you may not want to go through the entire site to get answers or to know if we offer a particular feature, hence we made it easy for you, All you Need to Know About Conversion Optimization Steps for conducting a UX redesign Showcasing redesigns in your UX portfolio Key takeaways Let's jump in! Where do they fit in your website visitor funnel? Just as the name would suggest, a website redesign is a process of redesigning your website. First of all, a quick bit of semantics to make sure youre in the right place. In this stage a plan is outlined to help you achieve your goals. Rebranding becomes mandatory in certain circumstances like mergers for instance. Web designers must ensure that your website meets the latest web development standards. For any aspects in which the existing design is working well, the new design should leverage those. For example, you can answer a few of the below questions if you want to optimize your mobile website: You will get a lot of insights from this exercise. '; There are four components that you need to analyze thoroughly: It is crucial that your prospect understands your businesss core message the moment they land on your web page and can see, use, and navigate through the website easily. Why this is important:if you are not able to make the connection between the behavior of your customers and your website performance, and you cant differentiate between elements that work and dont, you wont know what to keep and what to remove or re-thinkand you might end up replicating a lot of the existing problems in the new design. Majestic Wine is a well-known wine retailer in the UK. '; So for each one of the problems, Dropbox coined a corresponding solution that provided a clear description of the success: To optimize your mobile site, you need to audit first. A typical website overhaul can take anywhere from 3-12 months, which can vary widely depending on the exercises complexity. You can think of these as the barriers and hooks that your customers experience on the website: Investigating barriers and hooks will help you form a clear idea of: Where people get stuck and experience issues, Whats working and what isnt on individual pages, What people like or dislike about the overall experience, Whether experiences differ between mobile devices & desktop, Whats almost stopping people from converting. The redesign highlights complete interior arrangements, similar to their brick and mortar stores, in a less cluttered way than their previous website. Website Redesign Process: How to Redesign a Website in 5 Steps. Join our mission to provide industry-leading digital marketing services to businesses around the globe - all while building your personal knowledge and growing as an individual. This is almost always true with any new website design. Our data-driven strategies bring your ideas to life and help you achieve your goals through expert custom design. After getting final approval from your development team, it is time to deliver the website. 1. If you are simply looking to develop a more professional image then look in depth at competitors websites, as well as websites you like outside your industry, to get a better understanding of the look and feel that you are going for. Reducing distractions like too many outbound links on the webpage can encourage more people to buy from them or submit the inquiry form. This would ensure your project doesnt overshoot the time and costs estimates. For example, you might have a WordPress website that is a couple of years old, and you might want to adjust . Every proposal needs to be individualized. What kinds of topics do they include in their navigation bar? This way, you do not have to make an effort to get more people on the site. Lets understand the phases of a website redesign in the following subheadings: The SEO strategy drives your content. Also, to give a human and more personalized touch, a. acting as a sales associate was introduced, which could guide the buyers through the purchasing experience on the website. On average, around 60% of a website's traffic is returning visitors. traffic is high on these pages, but something is not working conversion-wise. When you hire a website redesign company, you can rely on them to take care of all the steps we mentioned above from looking at competitor sites to creating your website hierarchy. And it all starts with asking a few questions: Research is a crucial part of your website redesign process: its the best way to find whats working and isnt, and to dig deeper into what your target customers want and how to make your website more user-friendly. It requires designated resources from your business and the help of an agency to provide integrated strategy, design, development, marketing, content and hosting services. GET PROPOSALS Table of Contents In the end, their research informed a new homepage design that boosted KPIs for HubSpot's marketing teamspecifically, increased engagement with high-value CTAs and more free-trial signups. Empathy is paramount to get the right intent from the users. Goal of gaining inspiration: Without inspiration, youre wandering blindly into your websites design. Market or brand positioning is a brief description of where you fit into the market space. If your mobile page is chronically slow, it will harm your organic ranking as well as usability. The Redesign fee is a one time charge and does not affect the current website monthly fee or contract terms for the client. It is a home goods and accessories company. Redesigns aim to increase website performance. Website redesign vs website refresh How to do it if you have never created personas before, you can get started by placingon-site surveyson your website pages and collecting useful data from your customers about what is driving them there: For more instructions, check out this guide tocreating a user personain 4 steps. The ultimate vision for what we need to create is built from a combination of a few things: Pitch decks, proposal templates, brochures, and one-sheet fliers are a few tools that can be utilized to communicate the message of your brand. You can create meaningful and productive CTAs by: Having an approved wireframe or a designed web page calls for testing before rolling it out. Sometimes, you are just slightly updating the design. Maybe your site is looking outdated and you feel its time for a change, or maybe theres an issue of stagnant traffic and decreasing conversions you want to tackle by redesigning the experience. For every redesign, you will need to: Gather quantitative and qualitative datato help support your goals (with website analyticsand user behavior data), Audit your current website to understand what helps or prevents visitors from taking action, Define your Key Performance Indicators (KPIs) to evaluate your changes, Revisit your business goals, re-test, and re-evaluate to stay up-to-date with changing customer behavior, design practices, accessibility standards, and browser technologies. In any business, market and user research are crucial. So, if one design causes viewers to process things more variably over another on your web page, this will affect the visitor flow through your website. Changing the navigation in your website redesign could be a challenging task. Once these accounts have been set up, and your website is uploaded to the server after setting up these accounts, and as a final precautionary step to ensure the full functionality of the site, it should be put through one last run-through test. Website redesign, or website revamping, is the process of recreating a site from scratch or using templates to improve it. Think of the website redesign process as a house remodel. Redesign away: these are some of the most risk-free pages on the site. Our Website Redesign Process. CDP vs DMP: What is the difference and Which one do you need? According to Plus, Statista, more than 50% of all web traffic comes from mobile devices, and this is likely to increase. But powerful changes are motivated by powerful reasonsthe more powerful the reason, the more irresistible the change. How many website visits are on mobile versus desktop devices? What passed as a great website five years ago likely wont stand up to the competition present day. For example, if your target audience or your main offering has changed, you need to rebrand your website, ensuring that you would still be able to persuade them to become a customer with your new website design. You may want to create a different design for sub-pages, and a different design yet for pages within your sub-pages. Based on your goals, deliverables that are needed to carry out the website redesign successfully are outlined and assigned to stakeholders for delivery. Its impossible to know just what your website needs if you dont know what it currently has. What is Local SEO and Why is it Important. Once you know the why behind your redesign project, you may identify a competitive agency for the task, and half your work is done. Not only can you update the functionality, but youll brush up your navigation bar design and rethink your most important pages. By looking at the traffic metrics on Google Analytics for your site pages, you can piece together whats working and whats not. Companies might consider repositioning a product due to poor conversion rates or major shifts in the environment. A Web Development Process is a documented plan or summary of the steps that need to be taken from start to finish in order to complete a web design or website redesign project. The resolution for the possible bottlenecks of your websites declining conversion can be found by answering the below: For example, Yelp changed its conversion strategy and started providing experience-based information rather than location-based. How quickly are they performing these tasks? Defining indicator: Hike in the number of empty carts, resulting in an increased number of checkouts, is an indicator of reduced cart abandonment rate. Before we dive into the subject of information architecture, let me tell you a short story. They get straight to the point:did your redesign pay off for the business? Redesign involves fundamental changes, whereas refresh means simply updating content or changing some simple . They ended up creating twenty prototypes. A few SEO elements that you must keep in mind when designing a user-friendly site are: CTAs play an important role in the website redesign process. The project should be a collaborative activity, and all the teams involved need to be aligned while finalizing the website flow and functionalities for the redesign. You must leverage your website similar to any marketing tool by engaging with your community, connecting with them on social platforms, and via emails sharing the new look of your website. 7. For example, Apple has positioned itself as a tech company that offers user-friendly and innovative products. It culminates in a new website offering that is inferior to the existing website. for feedback. If your site isnt mobile responsive, users likely wont be able to click buttons, and photos will appear skewed or too large. The designed CMS should not only enable change, but it should be backed by a team analyzing the data obtained from the redesign. Empathy: Sifting through your customers complaints is likely to guide you more towards the problem areas that your users are facing on their journey on your website. For example, in a comparative study conducted to determine which popular beauty and cosmetics mobile website among the four brands in the study has the best user experience, users were asked questions around: Fresh topped the list on usability testing with a minimalistic and clean design, clear CTAs, product sorting, and easy navigation. Copyright 2023 Captivate Designs. Redoing your own website means that you are either modifying the existing functions or recreating some aspects from scratch, such as a new homepage, integrating social media feeds, or even change of branding and domain name. User frustration is a common complaint when it comes to a newly redesigned website. A project plan for a website redesign is the process where you determine how to recreate a website, either with the help of pre-designed templates or from scratch. That means we had to redesign, rewrite, and update approximately 1,200 pages. SEARCH 888-601-5359 . Were going to use the rest of this chapter to sort through them and help you develop a website redesign strategy, so you can be sure youre doing your redesign for the right reasonsandapproaching it in the most effective way. The OHIO Method of Document and E-mail Management. Before we start the redesign process, we dig deeper into our customers' audience to find what works and what doesn't work . Why?4. We knew exactlywhowe were redesigning for, so we changed the CMS, we changed the copy, we changed the designwe changed every single thingand we were happy with what we did because it was all based on research. Thorough research, proper planning, and a little foresight would help make your next makeover a considerable success, while keeping it less stressful. The reason we charge a fee is due to the level of work from multiple departments (design, launch, production, etc.) You can utilize a low-fidelity prototype to gather insights from users and optimize the design during this phase. As we work though the website redesign process during the next several months, we ask content managers to . It's free. Because customer preferences, browser technologies, and accessibility standards are always evolving, there is no specific timeframe for how often you should redesign your website. The variation won, increasing visits to the lead generation page by 93.71%. The popular SMART strategy can be well utilized to diminish the interminable confused state of mind while deciding your redesign goals. The website redesign timeline: 99 times out of 100, the redesign process always begins with an audit. Do you know their background, and how do they get to know about you? Why this is important:without clear KPIs, you wont be able to determine a) if your website redesign was successful and b) by how much. If you can imagine UX design as a vehicle, UI design is the driving console. During the website redesign process, it's very important to make sure that you're working towards a strong and unique brand identity. Keep your user first by digging deep into their psyche and create target personas for your brand. You should take care to redesign your website based on the goals you want to accomplish. Before you start your website redesign, itll be helpful to create a hierarchy of your site pages to determine how youll classify each of your pages. Is it going to be focused on rebranding? This resulted in a lot of insight: for example, [we learned that] on the product page the benefits need to pop out and speak to mitigating customer anxieties. data fromtools like Google Analytics) and qualitative data (i.e. Finding your niche and communicating effectively with customers and prospects can help businesses find out if they are meeting their positioning goals. Be different: Prioritizing your value proposition will take you a long way. Use our free tool to get your score calculated in under 60 seconds. They often go for solutions with vague metrics of success, like new and shiny, while not being mindful of the problems their customers face. localizedErrMap['generic'] = 'This field is invalid. You can utilize prototyping tools such as Sketch, AdobeXD, Figma, etc. Check out what works for other companies in terms of functionality and content. You don't need a website development background to make VWO work for you. Follow these six steps for a more efficient and successful website redesign. localizedErrMap['state_province'] = 'Select a state/province'; How will you measure the success of the redesign? Chances are your brand style and product offerings have shifted slightly, so its crucial that you keep your website up to date, too. finding a physical location they can go to), Need to learn how to do something with one of your products. By looking at your competitions sites, youll be able to glean some inspiration that will help you create site elements that you may not have thought of before. Try some lateral thinking: whats your brands favorite drink/meal? And, just for good measure, we also decided to revamp the way we feature and serve you content completely. Your experience on an iPhone is going to be different from an Android mobile phone. The goal is to understand what we need to build at a high level. 3. Website redesign checklist Step 1: Establish your dedicated team of stakeholders Step 2: Audit your current site Step 3: Understand the user journey Step 4: Set goals Step 5: Define your strategy Step 6: Setting a timeline Step 7: Review and update (or create) your brand style guide Step 8: Gather inspiration and analyze the competition For example, you could: Test whether the video on your homepage (which existing customers have already told you they enjoyed) could be moved above the fold. It categorizes and divides the work into high level sections that can be used as a road map for each website project. The website redesign process can be challenging if you arent familiar with it, but there are a few simple steps you can take to make the entire project much simpler, faster, and more successful. So we made all these changes, and the number of demos booked through the redesigned site tanked. '; This change means that Google uses the mobile version of a website for both indexing and ranking making it even more important for you to have a mobile responsive website. WebFX has been a pleasure to work with on our SEO needs and I look forward to working with them on future projects. The team felt that if they could get prospects to submit inquiries through the website, trained customer support staff could provide specific and relevant answers that, in turn, would help improve conversion rates. Screener surveys: By asking questions to weed out users that would not provide any meaningful insights. Collecting the data and tracking the numerical value around your metric guides and motivates you during the course of your campaign. A platform collapses if any of the below principles are not followed in the positioning exercise, wherein you have to: Companies should take a well-informed and consensual decision on website redesign aimed at rebranding and repositioning. If so here is a complete outline of the website redesign process so you know what to expect. Sitemap. Document & Prioritize Improvements 5. If it does. Rebranding becomes mandatory in certain circumstances like mergers for instance. WebFX did everything they said they would do and did it on time! For example, you can do a card sorting exercise for your complicated website elements that cause the majority of the visitors to drop off. If yes, then classify them on the next level. Digital Strategy Sitemap & Content 6. Now identify your goals and what you picture the end result to be. A great website redesign tends to boost revenue, lowerbounce rates, and improve user experience (UX). Website speed, security, a convenient menu, and responsiveness are some of the factors that shape user experience. If you thought your job would be done after the redesign is complete, think again. localizedErrMap['custom_date'] = 'Please enter this date in MM/DD/YYYY format. 888-601-5359 localizedErrMap['list'] = 'Please select at least one email list. Are you embarking on a website redesign? You need to start making a plan to create new website content early so that you have it in hand for the redesign team. Optimizing IA starts with analyzing your websites content and structure. A VWO Account Manager will get back to you soon. For example, a new visual identity and branding are rolled out, pages are restructured UX-wise to incorporate new modules and functionality, the information architecture gets updated, a new CMS (content management system) is introducedand this all goes live around the same time. You have a good foundation to build on, so your back-end setup will remain largely the same, and you will focus on front-end updates, which could range from minor . You wouldnt start a remodel by swinging your hammer in random directions and knocking down walls without first double-checking if theyre load-bearing. Make sure your website is mobile responsive, so you dont lose out on the traffic coming in from mobile devices. Some of the reasons are discussed in detail in the following sections. We had hypotheses for every section of the flow and we A/B tested each hypothesis separately, came up with the set of winners, combined all the sections, and then tested the full user flow at once. When you create a website hierarchy or a map of your site pages, youll be able to determine how many different designs you need. After optimizing the checkout page, the team next tested the homepage, which again resulted in an increase in revenue. A Redesign costs $795, but can be discounted by a Lead to . Besides analytics, you must engage yourself with real people, like your prospects or customers, to get insights from: You can also use tools like VWOs AI-powered free heatmap generator, session recordings, form analytics, to gather qualitative data. '; After running a content audit of your website, you can prioritize your content and run a card sorting exercise, followed by A/B testing to optimize what works best. Take a deep dive into your current website The first step of any web redesign process is to audit your current site. For example, if your blog gets hardly any traffic, but your main article pages perform well, youll want to ask more questions to figure out why. Recognize what is working and what isn't. Examine the strengths and weaknesses of your current website and gauge your current metrics and analytics data. UI should never be complicated and give users the direction to accomplish their tasks (micro conversions) on your website. While some websites may simply need an update on the design and visual aesthetics (adjusting fonts, imageries, etc), others could need more detailed work on the content and SEO components. Audit phase (20h+) 5%. Check your spam, junk or secondary inboxes. WebFX is a top responsive website redesign agency that can help you create and work through your website redesign steps. We've gone through about six different versions since our first website in 1995, and while the web has changed dramatically, our mission and values have remained steady. The aim of the test was to increase visits to their checkout page and increase revenue. A website redesign is a comprehensive process of revamping your site, which involves updating content, refreshing layouts, and boosting navigation for better conversions and site performance. A website redesign is a process of updating and changing a website fundamentally, including its content, structure, code, design and many other things. Creating Google Analytics Goals: Equals to or Begins with or Regular expression? Redesigning your website is a significant undertaking. , All Rights Reserved | Copyright 2007-2023 |. For example, a lot of promotional, self-serving content on your homepage with irrelevant links is bound to drive people away. Nevertheless, it needs team effort and extensive involvement of developers and design resources. The catch? Determine the business objectives of the website redesign 3. If your goal is simply to keep users on your site pages, you should design your site with engagement in mind featuring videos, images, and interactive elements. Explore the common phases of a successful website redesign so you can prepare, set expectations and avoid common pitfalls. Do they look confused? WebFXs proprietary digital marketing platform makes it easier than ever to track digital marketing performance, conduct industry research, calculate ROI, and make strategic decisions. What can you solve for your users to enhance the UX? We hadnt asked all the questions. user personasand data frombehavior analytics and feedback tools) to guide decisions and changes. Web Design: Decorating 7. It is a story about one young man, who decided to become a freelance web designer. Our long list of services helps you grow every aspect of your business with marketing strategies that are proven to increase bottom-line metrics like revenue and conversions. Goal of creating a website hierarchy wireframe: The goal is to end up with a list of designs that you need for your website. This would tell you what needs to stay and what needs to change. These can include tools such as: Website heatmaps and session recording which help you visualize your customers actual behavior and interactions with individual pages and elements, Feedback widgetsandon-site surveys, which customers can use to leave in-the-moment feedback about whats working, and isnt, with a specific pageor even with the entire site. Creating powerful products with a clean, friendly, and fun design, Apple did it all to connect with its target audience. A few instances of common redesigns include: Graphics Navigation Checkout process User experience (UX) Calls to action (CTAs) Mobile or responsive design Looking for the best website redesign services? Mood Boards & Stylescapes 9. Digital Marketing That Drives Revenue . How to do it when building this map of your website, it pays to combine insights from traditional analytics (think Google Analytics) and internal sources (such as your success/sales teams, chat logs, customer interviews transcripts, etc.) Are you just looking for a more professional website or are you hoping to get more leads and sales? Pro tip: the second chapter of this guide covers aredesign research frameworkthat helps you bring together personas, barriers, drivers, and hooks in a simple one-page template to share with your team: Most of the businesses I worked on a redesign with were eager to get rid of what they had and restart from zero. They fully invested themselves in the process. Start with information architecture. You can start with usability testing of your mockup ideas as soon as you get a rough draft to find surprising insights that can be implemented in your redesigning scheme. Plus, things that worked at the time of the redesign might no longer work 12 months down the line. Besides paper and pen, you can utilize tools like MockFlow, OmniGaffle, and GoMockingbird for your wireframe revamping exercise. You wont rank until you fulfill the user intent. Rebranding also becomes inevitable when you want to: Rebranding does not deal with just changing the name or logo of the organization, but positioning your brand in a way that connects with your users. It's the best way to evaluate the effectiveness of your site overall, the language you use, and look at the big picture and the user journey. It's likely that during the process of auditing your website and creating new navigation, you found some content holes. Note that there is a difference between redesigning a website and refreshing it. A website redesign is a process of applying major changes to enhance your site performance, starting from retooling the structure of your website, rearranging navigation, and adjusting new content, bearing in mind responsive web design and the golden rules of UX & UI design. Likewise, before launching into a redesign, you should have a clear map of your website ecosystem, scope out your wireframes, and know which pages need to be handled with care versus which ones can be torn down and rebuilt from scratch. The entire staff at WebFX has been phenomenal. Ideally, all the changes must be incorporated during the design phase and tested on the prototype while finalizing the wireframe. Why? High-Fidelity Mockups & Prototype 10. REVENUE DRIVEN FOR OUR CLIENTS. What is the time spent using mobile as media? Why this is important:bringing cross-functional teams onboard for a redesign helps you get buy-in and support throughout a process that will inevitably impact them in the long run. They are also excellent at communication on the project with no gaps or misunderstandings. What is the percentage of consumers who use mobile devices? On the one hand, the product may simply require a visual refresh to make it seem more modern and visually interesting. Prioritization and resources would have to be won gradually. It is imperative to revisit and revise your KPIs periodically to adapt to your evolving strategy and goals. A website redesign is the enhancement of the existing website that implies modifications in graphic design, interface, and website structure. Heres what you should look for during this website redesign step: Beyond that though, theres one huge step that you must accomplish during your website audit: Checking Google Analytics to see how specific site pages perform. Redesign - If you are relatively happy with your site's content management capabilities and features, and if your current setup will likely meet your needs for the foreseeable future, then you are a good candidate for a redesign. 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